Festival Campaign Redesign

festival event program cover festival billboard

For this school project, the requirement was to pick a Manitoban festival and create a toolkit for that festival’s 2019 campaign, so that it can be applied to several forms of media and advertising. The project called for a poster design, print ads in both colour and black and white, an outdoor ad, an event program, and a website homepage.

festival poster web home page

I chose to do my assignment on the Festival Du Voyageur, and aimed for a wispy, whimsical, winter theme that includes icons of canoes, paddles, snowshoes, Metis sashes, touques, maple leaves and snowflakes, which are all being blown around by a windy pattern.